How to convert a milk bar.

Temperance Society, Identity

Temperance society was initially the name of a prohibition group in the 20’s who would promote the drinking of milk as a substitute for alcohol. I created this brand identity around that concept. The tag line Touch not. Taste not. Handle not. was appropriated from one of the groups protest signs. I kept the colour palette a restrained cream and red, to reflect milk bottles and their plastic tops. A grid pattern was created to mimic the pattern of milk bottles standing in a crate from an aerial view. The venue is fitted out in an old milk bar, and signage followed the milk crate grid layout.

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