Playing for keeps.

Wiff Waff, Identity

Wiff Waff is an identity for a bar specialising in table tennis. The concept behind the identity is to mimic the action of the ball travelling back and forth across the net. To this end I designed everything on the diagonal and paired. The type is hand drawn with a slight wave in it to indicate playfulness and movement. I developed the colour palette to be light, feminine and a bit English.

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